Position Title:
Marketing Coordinator VNA
Administrative Lynn - Job Code # W3
Location:
Wakefield, MA
Department:
Marketing
All Care Division: All Care VNA
HOURS/SCHEDULE:37.5
Shift: Days
Position Summary:Responsible for planning, designing, developing, organizing, implementing, monitoring and evaluating the Agency's internal and external communications, marketing programs, and fundraising programs.
AGENCY EXPECTATION OF EMPLOYEE
All Care expects each employee to maintain a positive, respectful attitude, to demonstrate flexible and efficient time management, to meet departmental productivity standards, while keeping current the necessary skills to work in the home care environment. Each employee is expected to maintain open, honest and appropriately confidential communications with all customer groups in order to foster an effective service environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Establish and conduct programs to evaluate and increase employee awareness of the Agency's programs and services.
- Develop all internal and external marketing materials, including, but not limited to: brochures, audio-visual presentation tools, to increase community awareness for the organization.
- Establish and maintain communications with persons in the local media regarding community and home health education, various events and news stories. Provide the media with up to 2 or more press releases per month.
- Oversee yearly ad campaign for all companies.
- Design, implement and maintain all web sites for All Care.
- Coordinate, write and produce news and feature stories, slide shows, scripts, photographs, internal and external publications, advertising, newsletters, and brochures, etc.
- Participate in planning and organizing special events, open houses, etc.
- Assist in Agency fundraising efforts as needed.
- Attend a variety of meetings/events and take pictures for future company use.
- Responsible for marketing team support correspondence - business cards, stationary, labels, tradeshow set-up, flu clinics, etc.
- Maintain records, reports, and statistics as required.
- Any other responsibilities assigned by supervisor
QUALIFICATIONS
BA Degree from four-year college or university or one to
two years related experience and/or training, or
equivalent combination of education and experience.
Demonstrated skills in written and oral communication.
Effective interpersonal relations skills. Skills in
photography and the use of audiovisual media desired.
Public speaking ability. Previous experience in
journalism or public relations required. Experience in
community relations and fund raising desired. Experience
with health organizations preferred. Current valid
driver's license required.
Language Skills
Ability to read, analyze, and interpret common scientific
and technical journals, financial reports, and legal
documents. Ability to respond to common inquiries or
complaints from customers, regulatory agencies, or members
of the business community.
AMERICANS WITH DISABILITY SPECIFICATIONS
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Work Environment
Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.
The employee is expected to act as a role model and to adhere to all Agency policies.
Contact Information:
Please contact Laurie Proulx, All Care Recruiter
All Care, 2 State Street, Lynn, MA 01901
Email: lproulx@allcarevna.org
Phone: 781-244-1150
Fax: 781-244-1058
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